Meet the Team
With a focus on driving impactful change, Fresh Perspective leverages decades of leadership experience to foster business success and community engagement. Their passion for mentorship, operational excellence, and strategic innovation helps businesses and individuals thrive in evolving environments.
With over two decades of leadership across diverse sectors, James Parker is a dynamic force in business operations, performance strategy, and community engagement. His passion for fostering transformative growth has been the cornerstone of his career, driving success in roles that span corporate services, disability support, and sports management.
As an experienced General Manager, James exemplifies his ability to oversee complex operations and create sustainable business improvements. His leadership philosophy is rooted in mentorship, professional development, and creating cultures of inclusivity and collaboration. This commitment has cultivated high-performing teams, some of whom have risen to national leadership roles under his guidance.
As founder of Fresh Perspective, a business consulting service, and Pristine Pools Gold Coast, he offers clients innovative solutions tailored to their unique needs. His ability to streamline processes, implement technology-driven efficiencies, and drive significant financial growth is evident in his various leadership roles. From increasing service utilisation rates to guiding venue operations to full efficiency post-COVID lockdowns, his results speak for themselves.
James’ passion for community is at the heart of Life Your Way, where he leads programs that empower individuals through social and community exposure, healthy living, and role modelling. His expertise in the disability sector, has resulted in increased client engagement, strategic partnerships, and the development of impactful programs that deliver measurable outcomes.
In every endeavour, James brings a forward-thinking approach, blending financial insight, operational excellence, and a deep understanding of people-centred leadership. His ongoing pursuit of excellence is supported by his two MBA’s and a track record of continuous professional development. Whether guiding a business through change or mentoring future leaders, James Parker is dedicated to creating environments where both individuals and businesses can thrive.
